San Diego, CA, February 10, 2009 – During the weekend of February 14-15, Time Warner Cable will show customers just how much they care, by presenting a “1 Cent Love N’ Movies Deal,” an entertainment steal for Valentine’s Day.
The “1 Cent Love N’ Movies Deal,” will run from 12:01 a.m, Saturday, February 14 through Sunday, February 15 at 11:59 p.m. and offer all digital cable subscribers a special catalog of ten current and classic box-office romance, action, drama, thriller, comedy, children and family hit movies, exclusively On Demand in high-definition and standard definition –– for one cent each.
The special catalog will feature titles such as musical Mamma Mia! the Movie, featuring Meryl Streep, Pierce Brosnan and Colin Firth; romance piece Love Actually, starring Hugh Grant and Keira Knightley; action-thriller Wanted, featuring Angelina Jolie and James McAvoy; family and kid-friendly tale Dr. Seuss’ Horton Hears a Who; critically-acclaimed comedy Burn After Reading, featuring Brad Pitt and George Clooney, and a host of others.
“Time Warner Cable is excited to offers customers this eclectic assortment of popular films at a truly unbeatable deal,” said Clara Long, VP of Marketing and Sales for Time Warner Cable’s San Diego Division. “There’s no better time to watch a new film or re-watch an old favorite than during our steal of a deal on Valentine’s weekend.”
According to the National Retail Federation (NRF), last year, 61 percent of consumers celebrated Valentine’s Day, and of those consumers, 48 percent of them celebrated the day by enjoying an evening out, which included a variation of dinner, movies, flowers and candy. In addition, the NRF statistics also reported that last year, the average consumer spent nearly $123 dollars, with men spending close to $163 and women spending roughly $83.
During the “1 Cent Love N’ Movies Deal,” available throughout the entire Valentine’s Day Weekend, customers will be able to purchase any and every movie from the 10-movie catalog, any number of times, all for the price of one cent each. Based on the average spending rates by consumers on Valentine’s Day, the “1 Cent Love N’ Movies Deal” can save customers at least 22% in total Valentine’s Day expenses.
Specifically, the special catalog of movies available in both high-definition and standard definition will include:
• Mamma Mia! the Movie
• Tyler Perry’s the Family that Preys
• Burn After Reading
• The Mummy: Tomb of the Dragon Emperor
• Bangkok Dangerous
• Beethoven’s Big Break
• Step Brothers
• Dr. Seuss’ Horton Hears a Who
• Love Actually
About Time Warner Cable San Diego Division:
More than 1,400 local employees serve households in the San Diego division with cable television, high speed online and home telephone services over a fiber-rich broadband network.
Time Warner Cable is the second-largest cable operator in the U.S., with technologically advanced, well-clustered systems located mainly in five geographic areas — New York state (including New York City), the Carolinas, Ohio, southern California (including Los Angeles) and Texas. As of September 30, 2008, Time Warner Cable served approximately 14.7 million customers who subscribed to one or more of its video, high-speed data and voice services, representing approximately 34.2 million revenue generating units. More information is available at www.twcsd.com.