(New York, NY) – Time Warner Cable Media Sales continues to attract top industry talent with the announcement that Automotive veteran Tom Valasek has been named Vice President of Business Development. In this role, Valasek will literally “take the wheel” as the first category owner for Automotive media solutions across all of Time Warner Cable Media Sales. Valasek will work across functional areas within the organization to showcase Time Warner Cable’s comprehensive suite of Targeted TV and digital marketing solutions with category insights to key OEM, agency and dealer stakeholders in the auto industry. He will also help drive product strategy, marketing and research initiatives to deliver the consumer insights and business outcomes clients demand.
“With 22 years of global, national and regional marketing experience with auto manufacturers, dealership groups and other strategic verticals for TWCMS, Tom is uniquely suited to provide our partners new insights and tools to grow their businesses and extend their brands. Whether it is a local Automotive client looking to drive traffic to a singular location or a national partner looking to target their message into a local market, Tom will lead the charge,” said Warren Lapa, Time Warner Cable Vice President of Digital Sales and Business Development. “Further, Tom’s proven track record in the Automotive category will provide our partners new levels of insight, best practice, and ultimately results in an increasingly competitive and challenging business environment. Our partners and our organization are thrilled to have someone of Tom’s caliber join our team, added Lapa.”
“I am looking forward to working with our sales, strategy and marketing teams to develop integrated TV, digital and interactive advertising opportunities for our clients,” said Tom Valasek, Time Warner Cable’s Vice President of Automotive Business Development. “Time Warner Cable has a great reputation and a broad suite of tools. I feel fortunate to be part of such an impressive team and am eager to work with my colleagues to further show our partners the depth of our category and local market understanding and how we align this knowledge against our portfolio of assets to create optimal advertising solutions that provide measurable results.”
Valasek joins Time Warner Cable from Rusnak Auto Group where he served as one of three Executive Directors overseeing their Auto Dealer Group and implemented media strategy and relations as the company’s spokesperson. Prior to Rusnak Auto Group, Valasek held Senior Marketing positions at Auto Nation, Rubin Postaer, Doner Advertising as well as Young & Rubicam. Valasek is also an active member in organizations including the LA Ad Club, Orange County, Detroit Adcrafter Club, Direct Marketing Association, American Association of Advertising Agencies and American Advertising Federation.
Valasek earned a BA from Central Michigan University in Communications and Advertising.
About Time Warner Cable
Time Warner Cable is the second-largest cable operator in the U.S., with technologically advanced, well-clustered systems located mainly in five geographic areas — New York State (including New York City), the Carolinas, Ohio, southern California (including Los Angeles) and Texas. Time Warner Cable serves more than 14 million customers who subscribe to one or more of its video, high-speed data and voice services. Time Warner Cable Business Class offers a suite of phone, Internet, Ethernet and cable television services to businesses of all sizes. Time Warner Cable Media Sales, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions that are targeted and affordable. More information about the services of Time Warner Cable is available at www.timewarnercable.com, www.twcbc.com and www.twcmediasales.com.