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TV MADE EASY: Time Warner Cable Launches New Theme-Based Channel Lineup (Greensboro/Triad)

New channel positions make programming easier to find

Release Date: 06/07/2010

Greensboro, NC – Time Warner Cable today announced the launch of a new digital channel lineup that increases ease and convenience for Digital Cable customers to locate channels and find specific programming.

The new digital lineup rearranges digital channels above 100 into easy-to-find categories based on programming type, such as sports, music, and kids & family. The lineup will launch across the Triad beginning June 14th. All Time Warner Cable digital customers in North and South Carolina will enjoy the new lineup by June 22nd. 

“Research has shown that our customers tend to watch particular types of programming rather than a particular channel,” said Dianne Blackwood, vice president, Greensboro operations, Time Warner Cable Carolinas. “Grouping channels that offer the same type of programming together will make it easier for our customers to find the shows they enjoy.”

The new channel lineup will be grouped as follows:
• 100s- Local Broadcasters & Local Programming
• 200s- Kids & Family, Learning & Discovery, Faith & Inspiration
• 300s- Entertainment, Home & Leisure, Shopping
• 400s- News & Information, Music
• 500s- Sports
• 600s- Movies
• 700s- Premiums, PPV & Events
• 800s- International
• 900s- Music Choice
• 1000s- On Demand
• 1100 and above- High Definition

For further convenience, customers can simply add a “1” to the digital channel number to find the HD version. For example, ESPN will be on channel 500, so the HD version will be found on 1500. 
 
The rollout of the new digital lineup in the Triad area will occur over two weeks.

The schedule is as follows:

June 14th
GREENSBORO AREAS
Lexington
Davidson County

June 16th
WINSTON-SALEM AREAS
Winston-Salem
Forsyth County
Bermuda Run
Archdale
Yadkin County
Yadkinville
Surry County
Stokes County
Dobson
Mocksville
Mt. Airy
Elkin
King

June 22nd
GREENSBORO AREAS
Mebane
Alamance County
Burlington
Greensboro
High Point
Asheboro
Randolph County
Rockingham County

The theme-based channel lineup is the latest enhancement in making Time Warner Cable services simple and easy to navigate.  For more information, customers can visit
www.YourTWC.com/EasyTV.

About Time Warner Cable

Time Warner Cable’s Carolina Region provides video, Internet and telephone services to more than 2.1 million residential and business customers in more than 400 cities and towns across North and South Carolina. Time Warner Cable is the second-largest cable operator in the U.S., with technologically advanced, well-clustered systems located in five geographic areas-New York State, the Carolinas, Ohio, southern California and Texas. Time Warner Cable serves more than 14 million customers who subscribe to one or more of its video, high-speed data and voice services.  Time Warner Cable Business Class offers a suite of phone, Internet, Ethernet and cable television services to businesses of all sizes.  Time Warner Cable Media sales, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions that are targeted and affordable.  More information about the services of Time Warner Cable is available at www.timewarnercable.com, www.twcbc.com, and www.twcmediasales.com.

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