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TV MADE EASY: Time Warner Cable Launches New Theme-Based Channel Lineup (Wilmington)

New channel positions make programming easier to find www.yourtwc.com/easytv

Release Date: 04/07/2010

Wilmington, NC (April 8 , 2010) –  Time Warner Cable today announced the launch of a new digital channel lineup that increases ease and convenience for Digital Cable customers to locate channels and find specific programming.

The new digital lineup rearranges digital channels above 100 into easy-to-find categories based on programming type, such as sports, music, and kids & family. The lineup will launch in the Wilmington area beginning April 12th.  All Time Warner Cable digital customers across North and South Carolina will enjoy the new lineup by June. 

“Research has shown that our customers tend to watch particular types of programming rather than a particular channel,” said Brian Kelly, president, residential services, Time Warner Cable Carolinas. “Grouping channels that offer the same type of programming together will make it easier for our customers to find the shows they enjoy.”

The new channel lineup will be grouped as follows:
• 100s- Local Broadcasters & Local Programming
• 200s- Kids & Family, Learning & Discovery, Faith & Inspiration
• 300s- Entertainment, Home & Leisure, Shopping
• 400s- News & Information, Music
• 500s- Sports
• 600s- Movies
• 700s- Premiums, PPV & Events
• 800s- International
• 900s- Music Choice
• 1000s- On Demand
• 1100 and above- High Definition

For further convenience, customers can simply add a “1” to the digital channel number to find the HD version. For example, ESPN will be on channel 500, so the HD version will be found on 1500. 
 
The rollout of the new digital lineup in the Coastal area will occur between April 12-14.

The schedule is as follows:

April 12th
Jacksonville
Southport and parts of Brunswick County

April 14th
Wilmington DMA
Wilmington and surrounding communities in Brunswick County
Elizabethtown
Bladenboro
Whiteville
Chadbourn
Tabor City
Lake Waccamaw
Burgaw and surrounding communities in Pender County

Greenville/New Bern DMA
Newport
Cherry Point
Pink Hill and surrounding communities in Duplin County

The theme-based channel lineup is the latest enhancement in making Time Warner Cable services simple and easy to navigate.  For more information, customers can visit
www.YourTWC.com/EasyTV.

About Time Warner Cable
Time Warner Cable’s Carolina Region provides video, Internet and telephone services to more than 2.1 million residential and business customers in more than 400 cities and towns across North and South Carolina. Time Warner Cable is the second-largest cable operator in the U.S., with technologically advanced, well-clustered systems located in five geographic areas-New York State, the Carolinas, Ohio, southern California and Texas. Time Warner Cable serves more than 14 million customers who subscribe to one or more of its video, high-speed data and voice services.  Time Warner Cable Business Class offers a suite of phone, Internet, Ethernet and cable television services to businesses of all sizes.  Time Warner Cable Media sales, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions that are targeted and affordable.  More information about the services of Time Warner Cable is available at www.timewarnercable.com, www.twcbc.com, and www.twcmediasales.com.

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