To celebrate its ongoing commitment to spark youth interest in science, technology, engineering and math (STEM), Time Warner Cable brought 300 students from local Boys & Girls Clubs to “Connect a Million Minds Day” at Time Warner Cable Studios in Manhattan’s Meatpacking district on February 1. Professional football player Victor Cruz and Food Network chef and personality Anne Burrell hosted the interactive event, which launched a new national partnership between Time Warner Cable and Boys & Girls Clubs of America to inspire young people to become interested in STEM subjects.
Brought to life by the New York Hall of Science in conjunction with numerous network partners, Connect a Million Minds Day attendees participated in fun, hands-on learning activities that demonstrated the STEM behind popular TV shows and networks, and how these subjects power the activities young people are most passionate about, such as sports, music and cooking.
“As a former Boys & Girls Club member, I’m thrilled to have taken part of ‘Connect a Million Minds Day’ at Time Warner Cable Studios,” said Victor Cruz. “Through my partnership with Time Warner Cable and Connect a Million Minds, I’ve made it my personal mission to help the next generation understand the importance of taking an interest in subjects like math and science.”
“‘Connect a Million Minds Day’ helps demonstrate the science behind the things we do every day,” said Anne Burrell. “As a chef, I know that science and math aren’t just subjects in school. They are crucial to the process of creating beautiful and delicious food.”
Both Cruz and Burrell have partnered with Time Warner Cable on Connect a Million Minds - Time Warner Cable’s five-year, $100 million cash and in-kind commitment to inspire the next generation of problem solvers, appearing in original Public Service Announcements and at events to promote the importance of STEM to young people and their families.
White House & “Educate to Innovate”
Connect a Million Minds was launched in conjunction with President Obama’s “Educate to Innovate” campaign. The day’s events are a response to the President’s call to think about new and creative ways to engage young people in math and science.
“I encourage you to soak up today's experiences, and discover what you're really excited about. Your math and science classes are important--work hard in them!,” said Arne Duncan, U.S. Secretary of Education, in a welcome video to students at CAMM Day. “Thank you to Time Warner Cable for putting together this incredible event and for partnering with the President on his ‘Educate to Innovate’ initiative.”
Time Warner Cable Studios
Time Warner Cable Studios was developed exclusively for customers featuring a highly unique installation allowing interaction with network exhibits in a transformative, multi-level space. Participating networks and activities included:
- al Jazeera America – Attendees saw a demonstration of an exhibit of a state-of-the-art Ekso suit originally developed for the military.
- Dreamworks – Dreamworks treated attendees to a sneak preview of the new movie Mr. Peabody & Sherman, which features a time-traveling scientist.
- ESPN – Students were shown how chemistry pertains to protective sporting gear as they explored the various impacts of insulating materials and structures.
- Food Network – A food circuitry experiment showed participants how to harness the energy from everyday foods to light up LEDs and power clocks.
- Fox/National Geographic – To get excited about astronomy and the new show Cosmos, students created constellation art to take home with them.
- HBO – Attendees got a glimpse of the technology behind HBO’s special effects, including the Game of Thrones Ice Wall.
- History Channel – Students stepped back in time with History Channel’s Vikings and used the elements of medieval technology to construct marshmallow catapults out of popsicle sticks.
- Ovation - Students learned how art and technology work together in a fun and interactive way with a Two Bit Circus exhibit.
- REVOLT – Students found the music in everyday objects by finding the sound within the matter that surrounds us.
- Starz – Just like the pirates in the show Black Sails, students learned how to use the power of observation, the stars and a few simple tools to sail their way across the ocean.
- Universal Pictures – Students hung out with their favorite minions from Despicable Me 2.
More information from Time Warner Cable’s Connect a Million Minds Day, including photos, interviews and behind-the-scenes videos, is available at http://bit.ly/1emKx50. People were also encouraged to share their experiences on social media, utilizing hastag #CAMMDay.
About Time Warner Cable
Time Warner Cable Inc. (NYSE: TWC) is among the largest providers of video, high‐speed data and voice services in the United States, connecting more than 15 million customers to entertainment, information and each other. Time Warner Cable Business Class offers data, video and voice services to businesses of all sizes, cell tower backhaul services to wireless carriers and, through its NaviSite subsidiary, managed and outsourced information technology solutions and cloud services. Time Warner Cable Media, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions. More information about the services of Time Warner Cable is available at www.timewarnercable.com, www.twcbc.com, www.navisite.com, and www.twcmedia.com.
About Connect a Million Minds
Time Warner Cable’s (TWC) Connect a Million Minds (CAMM) is a five-year, $100 million cash and in-kind philanthropic initiative to address America’s declining proficiency in science, technology and math (STEM), which puts our children at risk of not competing successfully in a global economy. Using its media assets, TWC creates awareness of the issue and inspires students to develop the STEM skills they need to become the problem solvers of tomorrow. TWC’s national CAMM partners are CSAS (Coalition for Science After School) and FIRST (For Inspiration and Recognition of Science and Technology). Local TWC markets are activating CAMM across the country with community-specific programs and partnerships. To learn more about Connect a Million Minds, visit www.connectamillionminds.com.
About New York Hall of Science
New York Hall of Science (NYSCI) presents 450 exhibits, demonstrations and activities that explain science, technology, engineering and math. A visit to NYSCI is a hands-on, energetic educational experience where you can indulge your curiosity and nurture your creativity. NYSCI offers professional development for teachers, produces curricula and resources for classrooms, and studies how technology, gaming and play affect how we learn. For more information, visit www.nysci.org. Follow us on Twitter: www.twitter.com/nysci, Facebook: www.facebook.com/nysci, and Tumblr: blog.nysci.org.
About Boys & Girls Clubs of America
For more than 100 years, Boys & Girls Clubs of America (GreatFutures.org) has enabled young people most in need to achieve great futures as productive, caring, responsible citizens. Today, more than 4,000 Clubs serve nearly 4 million young people annually through Club membership and community outreach. Clubs are located in cities, towns, public housing and on Native American lands throughout the country, and serve military families in BGCA-affiliated Youth Centers on U.S. military installations worldwide. They provide a safe place, caring adult mentors, fun, friendship, and high-impact youth development programs on a daily basis during critical non-school hours. Priority programs emphasize academic success, good character and citizenship, and healthy lifestyles. In a Harris Survey of alumni, 57 percent said the Club saved their lives. National headquarters are located in Atlanta. Learn more at http://www.bgca.org/facebook and http://bgca.org/twitter.