(New York, NY) February 11, 2010 – Time Warner Cable Inc. (NYSE: TWC) is calling all great amateur sportscasters to stop by its booth at NBA All-Star Jam Session, presented by adidas this year in Dallas, TX. Visit the Time Warner Cable Sports interactive display booth to learn more about Time Warner Cable, then Step Through the Screen where you’ll take over the Time Warner Cable Sports desk and tape your own High Definition sportscast. Fans can choose to read either a fully scripted sportscast, or create their own personalized sports rant.
Time Warner Cable will review the fans videos and upload those that are appropriate to www.youtube.com/cableuncovered. Fans can also share their HD video with friends and family, post their video on their Facebook page and more.
All fans at NBA All-Star Jam Session can also enter The Time Warner Cable Sports Step Thru The Screen Giveaway for a chance to win a pair of Dallas Mavericks tickets and other NBA All-Star items!
“We’re excited to bring fans an interactive experience that ties into our products and gives customers a chance to star in the most local programming possible,” said Kristin Malaspina, Time Warner Cable’s director of partnerships and promotions. “With Time Warner Cable Sports, we are able to deliver exclusive, live-interviews from NBA All-Star Jam Session.”
When fans aren’t recording themselves behind the desk, they can meet sports anchor Joe Gumm from Time Warner Cable Sports North Texas, who will broadcast live, on-air sports segments from the Time Warner Cable Sports booth throughout NBA All-Star Jam Session.
Fans should also follow Time Warner Cable’s handles on Twitter®: @MelissaTWC_TX, @GnaiTWC_TX, and @Msmartwc. They will be tweeting out the latest and greatest from the Time Warner Cable Sports booth. And if you can’t make it to Dallas, follow #AS10 Hashtag on Twitter® to keep up to date on the latest happenings throughout NBA Jam All-Star Weekend.
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NO PURCHASE NECESSARY. Void where prohibited. The Time Warner Cable Sports Step Thru The Screen Giveaway is open to legal residents of the 50 U.S. & D.C., 18 and older. Sweepstakes starts 2/10/10 and ends 2/12/10. For official rules and complete details, please see a representative at the Time Warner Cable booth. Sponsored by Time Warner Cable, Inc.
About Time Warner Cable
Time Warner Cable is the second-largest cable operator in the U.S., with technologically advanced, well-clustered systems located in five geographic areas — New York State (including New York City), the Carolinas, Ohio, southern California (including Los Angeles) and Texas. Time Warner Cable serves more than 14 million customers who subscribe to one or more of its video, high-speed data and voice services. Time Warner Cable Business Class offers a suite of phone, Internet, Ethernet and cable television services to businesses of all sizes. Time Warner Cable Media Sales, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions that are targeted and affordable. More information about the services of Time Warner Cable is available at www.timewarnercable.com, www.twcbc.com and www.twcmediasales.com.